Overview

At MidFunnel (a business entity of ARISTOTLE HQ INC), we are committed to maintaining the confidentiality and security of any personal information about our users. Your privacy is always at the top of our priorities. This Privacy Statement explains who we are and spells out how we collect, use, and disclose personal information from or about you and how to exercise your privacy rights. If you have any questions or concerns about our use of your personal information, please contact us using the details provided at the bottom of this Privacy Statement.

About Us

MidFunnel, operating under ARISTOTLE HQ INC, is headquartered in Delaware.

If you are a resident in the European Economic Area (“EEA”), UK, or Switzerland, the controller of your personal information is ARISTOTLE HQ INC.

What Does this Privacy Statement Cover?

This Privacy Statement applies to our collection, use, and disclosure of personal information that we collect from you or that you provide when you engage with MidFunnel, our website www.MidFunnel.com (the “Website”), or the customer engagement platform service at MidFunnel.com ("MidFunnel Service") (together the “Services”). MidFunnel Users can access the MidFunnel Service via our website MidFunnel.com, applications on Devices, APIs, and third-parties.

This Privacy Statement only applies where we are processing personal information for our own purposes. It does not cover the personal information MidFunnel collects, uses, and discloses on behalf of its Clients (“Client Data”) in connection with the MidFunnel Service, and we invite you to contact the relevant company or organization if you have any questions about their privacy practices.

The Information We Collect

The personal information we collect broadly falls within the following categories:

Information you provide voluntarily:

Certain parts of our Website or MidFunnel Service ask you to provide certain information voluntarily. This typically includes:

• Identification information, such as your name, company, and job title.
• Contact information, such as your phone number, email address, and home and/or business postal addresses.
• Log-in credentials, such as your username and password to access the MidFunnel Services.
• Demographic Data. In some cases, such as when you register or participate in surveys, we request that you provide age, gender, and similar demographic details.
• Payment Information, such as your bank account number; credit card number and associated identifiers and billing address but only when you pay for the MidFunnel Services.
• Support data, such as feedback or information about a technical issue you have reported.
• Marketing information such as your marketing preferences.
• Communication data, such as any information you include in any inquiry or communications you send us.